PerHead247

PerHead247

A clearer path to agent sign-ups

PerHead247 sells sportsbook, casino and horse racing software to bookmakers, who run their business on it as agents. I redesigned the public site in two weeks so it explained the product and got agents to sign up. New agent sign-ups grew 25% in the three months after launch.

Role
UX/UI Designer
Client
PerHead247
Sector
Sportsbook and casino software (B2B)
Year
2025
Duration
2 weeks

Overview

The website is PerHead247's main sales channel. Bookmakers arrive there while comparing platforms, and each one has to decide whether this platform is reliable enough to run a book on. If the site doesn't answer that quickly, they go to a competitor.

Challenge

The old site was cluttered, image-heavy and hard to navigate. It never said what the platform included or why a bookmaker should trust it. For the business, that meant losing sign-ups from bookmakers who were already interested. For the bookmaker, it meant digging through dense pages for basic answers before deciding whether to get in touch.

Approach

I started from what a bookmaker needs to know before signing up: what the platform includes, whether it holds up under live betting, and who answers when something breaks. I rebuilt the information hierarchy around those three questions, then designed the new visual identity on top of that structure.

The previous PerHead247 home page
The previous site.
More pages of the previous PerHead247 site
Dense, image heavy pages on the previous site.
The site map before and after, with the new wireframe
The site map, before and after, and the new wireframe.
The new color palette: base, primary and neutral colors with their contrast ratios
The new color palette, with contrast ratios for each shade.

Key decisions

Say what it is in the first screen.

The hero states the offer in one line: everything you need to launch your sportsbook or casino. I cut the image-heavy layout to make room for it. The trade-off was showing less of the product visually.

Split the offer into Sports, Casino and Horses.

Each product gets a short block with a single line, so a bookmaker can see what's included at a glance instead of reading long paragraphs.

Treat support as a trust signal.

Phone numbers, live chat and email have their own section. When real money is moving, knowing that a person answers day or night matters as much as the feature list.

Give every section one next step.

"Get started today" repeats down the page and the contact form sits at the end, so whatever a bookmaker reads, the next action is always the same.

Services, home and about pages on mobile
Services, home and about, on mobile.
The new PerHead247 home page on desktop
The new home page.
The About page, with what agents get from PerHead247
The About page, built around what agents get.
The FAQs page with questions open
FAQs that answer bookmakers before they ask.
The project in 22 seconds.

Outcome

New agent sign-ups grew 25% in the three months after the redesign launched.

New agent sign-ups
25%
In the three months after launch

I also designed the agent admin, a dashboard where bookmakers manage their players, lines and wagers. It's currently in development.

The agent admin dashboard, in light and dark.

Due to confidentiality agreements, certain details have been modified or omitted.