Crafting meaningful products for a changing digital world.
Recent projects, hand‑picked.
BetAnything
How research, systems, and design quality drove higher traffic and engagement.
N3 One Glass
AI-assisted redesign of the call center agent tool.
Procurement Scrum Board
Replacing spreadsheets with a connected, flexible workflow tool.
PerHead247
Full redesign of a sports betting platform, modernizing the brand and driving agent acquisition.
Hello!
I'm Thelma Prado
A Senior UX/UI Designer with over 15+ years of experience crafting user-centered products for companies like Accenture and Publicis Group. I work at the intersection of research, interaction design, and design systems, from early wireframes to high-fidelity prototypes and developer handoff.
I'm currently focused on AI-driven product experiences, designing interfaces that make intelligent systems feel intuitive, trustworthy, and genuinely useful for real people.
Previously designing for enterprise procurement, e-commerce, and betting platforms. Now looking for AI product teams where design has a real seat at the table.
A simple process, repeated carefully.
Stakeholder interviews, user research, audit of what exists. AI tools help synthesize patterns at scale, so the real work stays focused on framing the right problem.
Information architecture, journey maps, low-fidelity wireframes. AI accelerates structural exploration early, before high-cost decisions are locked in.
Hi-fi visual design, AI-assisted prototyping, and working components. Tested with real users early and often. AI speeds up the iteration loop, design judgment stays mine.
Detailed specs, design system updates, paired with engineers through implementation. AI helps surface what to prioritize next, then the cycle repeats.